A great video series that I designed around the people that all parents and young athletes should know. Some are inspiring stories of overcoming adversity. Some of the stories are informational interviews with doctors on how to better prepare for the seasons.

NFL TOUCHDOWN MOMS

I was tapped to help the NFL connect with mothers of youth football players. Highlighting the many pros of playing youth football. Starting with a new creative strategy I aimed at showing the great benefits that football and youth sports have on a developing child.

Through softer style infographics and an authentic email from the head of youth football we built a solid “mommy blogger” community. Crafting shareable content that touched the pain points of the parents.