I BUILD USER-CENTRIC DIGITAL EXPERIENCES.

John is a performance-driven creative director with experience in visual design, ux, animation, and technology. He has a proven track record of successfully building, managing, and optimizing products and brands. John focuses on ux/ui, innovation, strategy, and data-driven insights across both traditional and digital-focused marketing to deliver brand and business growth.

As a leader, I have 10+ years leading agency teams that combine ux, creativity, medical, cx and strategy to create innovative, world-class work that changes industries and brands.

My clients have included top brands such as SKYRIZI, HUMIRA, RINVOQ, IMBRUVICA, General Motors, Fed-Ex, AT&T, Honda, State Farm, McDonald’s, Coca-Cola, to name a few.

EXPERIENCES THAT DRIVE USER ENGAGEMENT. 

20+ years experience of hands on motion, strategy, concepts and designs for award-winning integrated global advertising campaigns. Building a multitude of innovative digital experiences for web, social, and conferences.

Proven track record of inspiring teams to find unique insights to influence consumers, drive revenue and meet business goals. Arming teams all across the agency with the latest ux, web, gaming, app, and social experiences for future ideation.

THE ART OF CRAFTING THE PRESENTATION.

My passion for the work truly extends to crafting energetic and interactive client and stakeholder presentations. Utilizing my unique approach, I breathe life into our concepts via prototyping, driving high-level client and team engagement.

WHAT I DO

Combining work and passion

ASSOCIATE CREATIVE DIRECTOR

Leads creative teams to promote brands in the dermatology, oncology, multiple sclerosis, and sickle cell disease marketplace to treat Arthritis, Plaque Psoriasis, Ankylosing Spondylitis, Crohn’s disease, Ulcerative Colitis, Chronic Lymphocytic Leukemia, Waldenström Macroglobulinemia, and Multiple Sclerosis. Channels include banner ads, conventions (including animation, augmented reality, movies, and interactive touchscreen panels), iPad sales apps, email, social media, and websites. Experience includes Adobe Experience Manager and Veeva sales platforms for HCP, patient and social media targets.

Clients: SKYRIZI, HUMIRA, IMBRUVICA, BIOGEN, ABBVIE, and more.

New business won: IMBRUVICA DAOR, BIOGEN DAOR, PLEGRIDY, TSYABRI, TECFIDERA, VUMERITY, AVONEX.

DIGITAL CREATIVE DIRECTOR

Lead multiple teams and projects creating experiences in digital, branding, social, mobile, advertising, and motion. Helped introduce and champion a video motion graphics discipline. Produced and animated digital videos for new pitch, social and internal presentations. Built a group social page to have creatives around the globe share what motivates and inspires them. Collaboratively raised the design standard for quality across all customer experiences, in web, mobile, and social.

Clients: Fed-Ex, AT&T, NFL, American Express, GE Capital, Honda, Martell, State Farm, Ford, Irvine Company Apartment Communities, Bombay Sapphire, Allstate, Pepsi, Auto Nation, Chivas, and more.

New business won: Fed-Ex, Honda, Kia, GE Capital, Olive Garden, 24/7 Workout Anytime, John Hancock, Cazadores.

ASSOCIATE CREATIVE DIRECTOR

Managed and worked with senior level creative team of art directors, multi-cultural marketers, writers, and user experience designers. Concepting creative strategy, UX, visual design and brand development for an array of clients.

Clients: Fed-Ex, AT&T, NFL, American Express, GE Capital, Honda, Martell, State Farm, Ford, Irvine Company Apartment Communities, Bombay Sapphire, Allstate, Pepsi, Auto Nation, Chivas, and more.

New business won: Fed-Ex, Honda, Kia, GE Capital, Olive Garden, 24/7 Workout Anytime, John Hancock, Cazadores.

ASSOCIATE CREATIVE DIRECTOR

Working hand-in-hand with the Owner/Chief Creative Officer I established the creative strategy, executions, brand, and visual design for online advertising, web and mobile pitches and clients. Managed a freelance and in-house team of developers, writers, and art directors.

Clients: Oliver Stone, Warner Bros., Paramount Pictures, Relativity, RISE Interactive, Chuggington TOMY.

New business won: Oliver Stone, Savages (Facebook App), NYE Resolution (Facebook App), RISE Interactive.

ASSOCIATE CREATIVE DIRECTOR

Managed a high level interactive squad who created the digital strategy, flash games, user experience, executions, flash animation, concepting and visual design for web, mobile, and advertising.

Clients: LEGO, Mattel, Bally’s Total Fitness, SEARS, Yoo-Hoo & Friends

New business won: Lego HEROICA, Lego STAR WARS, SEARS Your Way Rewards, Yoo-Hoo & Friends, Barbie WOW, Barbie Life in the Dreamhouse.

OWNER & CREATIVE DIRECTOR

Directed, managed, and consulted high level entertainment clients creating their digital strategy, brand guidelines, visual design, and animation. Won multiple FWA site awards for our flash designs.

Clients: Grand Touring Vodka, Duke Mens basketball, Danica Patrick, Tiger Woods, Lance Armstrong, Dale Earnhardt Jr., Pete Sampras, Andre Agassi, Coach John Wooden, Scott Dixon, Mario Andretti, Jenny Finch,  and more.

New business won: Duke Mens basketball, Danica Patrick, Tiger Woods, Lance Armstrong, Dale Earnhardt Jr., Pete Sampras, Andre Agassi, Coach John Wooden, Scott Dixon, Mario Andretti, Jenny Finch, Grand Touring Vodka and more.

SR. INTERACTIVE ART DIRECTOR

Managed, designed and developed “Flash” animation sites. Leading the company into winning many multi-cultural interactive advertising banners, projects, and flash site intros.

Clients: B&B Cognac, Black Voices, BET, HIVE4MEDIA, Sprite, Coca-Cola, Burrel Communications, Harley Davidson, StarCom, Nintendo.

New business won: B&B Cognac, Black Voices, BET, Sprite, Coca-Cola, Burrell Communications.